Description

The legend begins in 1942, when a young Don Julio González sees a once in a lifetime opportunity in tequila production. He didn’t own much, but what he did possess was a dream and the singular devotion needed to bring it to life. After sharing his vision with a local businessman, he was granted a loan to start his first tequila distillery, La Primavera. Sitting 6500 feet above sea level in the highlands of Jalisco is where it all began.

It’s in this extreme climate, surrounded by rich volcanic soil, where the legendary distillery of La Primavera was founded and Don Julio Tequila was born. Since 1947, over three generations of the Jimador families have worked with Don Julio. Their devotion to Don Julio’s process and methods is unmatched and their mastery in planting, farming and harvesting agave have been passed on for generations and can be traced back to Don Julio himself.